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Category Archives: Lean Publishing

Lean Publishing Principle #1: A Book is a Startup, So Use Lean Startup Principles

The parallels between writing a book and doing a startup are numerous. I’m going to start by going over 3 of these parallels, and then introduce why the Lean Startup approach should apply to the process of writing a book. Specific technical details about how this can be done will be discussed in the next [...]

The 10 Principles of Lean Publishing

I’ve been thinking a lot about publishing lately.
I started thinking (and writing) about publishing based on my experiences self-publishing Flexible Rails before it became a Manning book. Also, I just finished writing Hello! Flex 4 for Manning: it’s in Fourth Pages now, which means that the typesetter needs to apply the last 16 edits we [...]