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About

This is a blog about the concept of Lean Publishing. It is written by Peter Armstrong, author of Flexible Rails and Hello! Flex 4 and Co-Founder of Ruboss Technology Corporation. The concept of Lean Publishing is one being pursued as an idea on this blog and as a business venture by Ruboss. So, this blog is both an in-depth analysis of a major new way of doing publishing and a crass example of shameless self-promotion and internet marketing at its worst. (All I need now is the obligatory Twitter stream.)